With the keywords defined, we can start with the setup of the campaign.
I am not actually going over each of the options provided by the Adwords interface, but I provide you with an initial and fast first start. The Google Adwords documentation is very detailed and it makes no senses replicating that here.
Continue reading Building up a Google Adwords campaign (2) – Starting the campaign
Which keywords are most relevant to your campaign and are used by people to find your product/service/company?These are also relevant for the keywords that you will be using on the target website itself.
Can also be adjusted in the long run by checking the log and see what search keywords visitors used to reach the website.
Adwords also provides a quality score for keywords, so that you don’t waste your time on underperforming keywords.
Consistency between the landing page content and Adwords keywords is important. Quality search results are awarded with a higher quality score by Google. Continue reading Building up a Google Adwords campaign (1) – Research
Launched Danone Generation Growth by Nutricia with More than Live yesterday
Over the past months I have been building a virtual competition, for one of my clients, for the tournament 2014 in Brazil.
The project had its challenges and I plan to dive into some of those areas in the future, as soon as the tournament is over ;)