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What is Matomo? Matomo (formerly known as Piwik) is a leading open-source web analytics platform that provides a privacy-focused alternative to Google Analytics. It gives you complete control over your data while offering comprehensive website analytics capabilities. Key Features: Docker Installation Options There are two main Docker approaches for installing Matomo: Prerequisites Before starting, ensure […]
Ever wished you could take your entire website, analyze it for problems, make an offline copy, and get a detailed report all in one go? Meet SiteOne Crawler, the free open-source tool that’s winning hearts among developers, SEO specialists, and website owners alike. What’s SiteOne Crawler All About? Born from the minds at a Czech […]
Remember when Google’s Accelerated Mobile Pages (AMP) was the hot new technology everyone was rushing to implement? It promised lightning-fast mobile experiences, prime placement in search results, and that distinctive bolt icon that signaled to users your site was optimized for speed. But as we move through 2025, many are questioning whether AMP still deserves […]
While Google dominates the global and European search engine market with over 90% market share, a growing ecosystem of European search alternatives is emerging, driven by privacy concerns, environmental values, and the push for digital sovereignty. This report examines the key players in the European search engine landscape, collaborative initiatives, regulatory environment, and future prospects. […]
Let’s cut to the chase: Is SEO dead? The short answer? Absolutely not. But, like a vintage car, it’s evolved. I’m Alexander Gräf, a full-stack developer and startup founder, and I’ve been wrestling with the ever-changing world of SEO for two decades. Trust me, if it were dead, I’d be doing something else by now! […]
EAT what does that stand for? In SEO (Search Engine Optimization), there is a concept called “E-A-T” which stands for “Expertise, Authoritativeness, and Trustworthiness”. Google uses E-A-T as one of its many ranking factors to evaluate the quality of content on the web. Websites that consistently produce high-quality content that meets the E-A-T criteria are more likely […]
When you look at Youtube, Twitter, certain Facebook groups and even some software companies, they are all building up fear for the upcoming / in-progress Google “Helpful Content” algorithm update. WHAT IS IT? – Our “helpful content update” launching next week will better surface original, helpful content made by people, for people, rather than content […]
When launching a Google Adwords campaign, research is the first and most crucial step. Proper research ensures that your budget is used efficiently and that your ads reach the right audience. Below are the three essential research areas to focus on before setting up your campaign. Keyword Research The heart of any Adwords campaign lies […]
This is a series of articles summing up some of the key points when planning a Google Adwords campaign. With the keywords defined, we can start with the setup of the campaign. I am not actually going over each of the options provided by the Adwords interface, but I provide you with an initial and fast first start. […]
Keyword Research Which keywords are most relevant to your campaign and are used by people to find your product/service/company?These are also relevant for the keywords that you will be using on the target website itself. Can also be adjusted in the long run by checking the log and see what search keywords visitors used to reach […]
portalZINE® NMN
Alexander Gräf
Stettiner Str. Nord 20
D-49624 Löningen
PORTALZINE® NMN
Alexander Gräf
Stettiner Str. Nord 20
DE-49624 Löningen
