EAT what does that stand for?
In SEO (Search Engine Optimization), there is a concept called “E-A-T” which stands for “Expertise, Authoritativeness, and Trustworthiness”.
Google uses E-A-T as one of its many ranking factors to evaluate the quality of content on the web. Websites that consistently produce high-quality content that meets the E-A-T criteria are more likely to rank well in search engine results pages (SERPs).
- Expertise: Refers to the level of knowledge, skill, and experience demonstrated by the content creator. Google looks for content that demonstrates a high degree of expertise in the relevant subject matter.
- Authoritativeness: Refers to the reputation and authority of the content creator or the website publishing the content. Google looks for content created by individuals or organizations with a strong reputation or authority in the relevant field.
- Trustworthiness: Refers to the level of trust users have in the content creator or website publishing the content. Google looks for content that is transparent, accurate, and free from any misleading or deceptive information.
E-A-T is not a specific algorithm or ranking factor that Google uses, but rather a framework or set of guidelines that Google’s quality raters use to evaluate the quality of content on the web. These quality raters assess the content using E-A-T as a benchmark, and their feedback helps Google improve its search algorithms.
It is especially important for content that falls under the category of YMYL (Your Money or Your Life), which includes content related to health, finance, legal, and other topics that can impact people’s well-being or financial stability. Google holds this type of content to a higher standard because inaccurate or misleading information can have serious consequences.
Building E-A-T for your website or content involves a multi-faceted approach that includes creating high-quality, informative, and engaging content, establishing your expertise and authority in your field, and building trust with your audience through transparency and honesty.
Some specific actions you can take to improve your website’s E-A-T include showcasing the expertise of your content creators, publishing authoritative and accurate content, providing clear and transparent information about your business, and building a positive online reputation through reviews, testimonials, and other forms of social proof.
It’s important to note that E-A-T is just one of many factors that Google uses to determine search rankings, and it’s not the only factor. Other factors that can influence search rankings include content relevance, website speed and performance, user experience, and backlinks.
So what is EEAT than ?
Just another E, for Experience. 2023 Google wants to see that a content creator has first-hand, real-world experience with the topic discussed. Which means that content and there creators are becoming far more entwined. Further pushing the trend for authoritative quality content for audiences.
- Author experience is a key factor in determining the expertise and authority of a website’s content. Google evaluates the author’s credentials, education, experience, and overall reputation to determine whether they are qualified to write about a particular topic.
- Google looks for signals that indicate the author has a high level of expertise in their field, such as relevant education, professional certifications, industry awards, or other forms of recognition.
- Author experience can also be demonstrated through the author’s online presence and activity. For example, if the author has published articles in reputable publications or has a strong social media following, this can signal to Google that they have a strong online reputation and are respected in their field.
- Building author experience involves investing in the development of your content creators and encouraging them to build their online reputations. This can include providing opportunities for training, networking, and professional development, as well as encouraging them to build their personal brands through activities like blogging, speaking at conferences, and participating in online communities.
- One effective way to build author experience is to showcase the author’s credentials and expertise on the website. This can include author bios, headshots, and information about their educational and professional background.
So back to a solid author bios, detailed author pages and all relevant links that detail an authors expertise. Thank you! Search is really shifting and things are changing rapidly. Real content is queen or king again :)
Enjoy coding …
