Ultimate Guide to Social Media Cover Image Sizes in 2025

In the ever-evolving world of social media, having properly sized images for your profiles is essential for making a strong first impression. Cover images are particularly important as they’re often the first visual element visitors see when landing on your profile or page.

This comprehensive guide will walk you through the optimal cover image sizes for all major social networks in 2025, ensuring your brand maintains a professional and polished presence across platforms.

Facebook Cover Image Sizes

Personal Profile Cover Photo

• Recommended size: 820 x 360 pixels
• Minimum size: 470 x 174 pixels
• Displays on desktop: 820 x 360 pixels
• Displays on mobile: 640 x 360 pixels
• File types: JPG or PNG (PNG recommended for images with text or logos)
• Maximum file size: 8MB

Facebook Page Cover Photo

• Recommended size: 820 x 360 pixels
• Safe zone for text and logos: Keep important elements in the center, as the image may appear differently across devices

Facebook Group Cover Photo

• Recommended size: 1640 x 856 pixels
• Displays at: 820 x 428 pixels
• Aspect ratio: 1.91:1

Facebook Event Cover Photo

• Recommended size: 1920 x 1005 pixels
• Note: Once uploaded, an event cover photo size cannot be changed

LinkedIn Cover Image Sizes

Personal Profile Background

• Recommended size: 1584 x 396 pixels
• Minimum size: 1192 x 220 pixels
• Maximum file size: 8MB
• File types: JPG or PNG

Company Page Cover Photo

• Recommended size: 1128 x 191 pixels
• Minimum size: 1128 x 191 pixels
• Maximum file size: 3MB
• File types: JPG or PNG
• Note: Your logo will appear on both dark and light backgrounds, so ensure visibility in both scenarios

LinkedIn Showcase Page Cover

• Recommended size: 1128 x 191 pixels
• Maximum file size: 3MB
• File types: JPG or PNG

X (formerly Twitter) Cover Image Sizes

Profile Header Photo

• Recommended size: 1500 x 500 pixels
• Displays at maximum: 1263 x 421 pixels
• Aspect ratio: 3:1
• File size limit: 2MB
• File types: JPG, PNG, or GIF (static only)

Tips for X Headers:

• Avoid placing key elements at the edges as they may be cropped on different devices
• Account for your profile picture overlapping the bottom left of your header
• Use the 3:1 aspect ratio for best results across devices

Instagram

While Instagram doesn’t have traditional cover photos like other platforms, there are a few key image areas to consider:

Profile Picture

• Recommended size: 320 x 320 pixels
• Displays at: 110 x 110 pixels
• Note: Though square in format, profile pictures display as circles, so center important elements

Highlights Cover

• Recommended size: 1080 x 1920 pixels
• Displays at: 120 x 120 pixels in a circle
• Aspect ratio: 1:1

Reels Cover Photo

• Recommended size: 1080 x 1920 pixels
• Aspect ratio: 9:16

YouTube Cover Image Sizes

Channel Art (Banner)

• Recommended size: 2560 x 1440 pixels
• Safe zone for text and logos: 1546 x 423 pixels (centered)
• Minimum size: 2048 x 1152 pixels
• Aspect ratio: 16:9
• Maximum file size: 6MB
• File types: JPG, PNG, BMP, or GIF (non-animated)

Display Variations:

• TV display: 2560 x 1440 pixels
• Desktop display: 2560 x 423 pixels
• Tablet display: 1855 x 423 pixels
• Mobile display: 1546 x 423 pixels

Tips for YouTube Channel Art:

• Keep important text and logos in the center “safe area” of 1546 x 423 pixels
• Test your banner on multiple devices to ensure nothing important is cropped
• Update your channel art periodically to keep your brand fresh

Xing Cover Image Sizes

Profile Cover Image

• Recommended size: 1280 x 624 pixels
• Visible section when not expanded: 1280 x 338 pixels
• Maximum file size: 20MB
• File types: JPG, PNG, BMP

Tips for Xing Cover Images:

• The visible section is the center portion (1280 x 338 pixels)
• When clicked, an additional 143 pixels become visible above and below
• Premium members can use cover images to showcase professional branding or marketing messages

Pinterest Cover Image Sizes

Board Cover Image

• Recommended size: 200 x 150 pixels
• File types: JPG or PNG

Pin Size (Standard)

• Recommended size: 1000 x 1500 pixels
• Aspect ratio: 2:3 (recommended for businesses)
• Minimum width: 600 pixels

Profile Picture

• Recommended size: 165 x 165 pixels
• Displays at: 165 x 165 pixels (circular crop)

Tips for Pinterest Images:

• Pinterest has simplified its approach, focusing more on pins than board covers
• While various shapes work, the 2:3 aspect ratio still performs best
• Use board covers strategically to strengthen your brand identity

Best Practices for All Cover Images

1. Maintain Brand Consistency

Use consistent colors, fonts, and visual elements across all your social media profiles for stronger brand recognition.

2. Focus on Quality

Always use high-resolution images that look crisp on all devices. Blurry or pixelated cover images can make your profile look unprofessional.

3. Mind the Safe Zones

Each platform has different display parameters. Keep important text and visual elements centered and away from the edges to prevent cropping.

4. Consider Mobile Users

Most social media browsing happens on mobile devices. Always check how your cover images appear on smartphones before finalizing.

5. Refresh Regularly

Update your cover images to reflect current campaigns, seasonal themes, or brand evolution. This keeps your profiles looking fresh and engaged.

6. Include a Clear Call-to-Action

Where appropriate, use your cover image to promote current offers, events, or to direct visitors to take a specific action.

7. Test Before Publishing

Always preview your cover images on multiple devices and browsers before making them live to ensure they display correctly everywhere.

Tools for Creating Perfect Cover Images

Several tools can help you create perfectly sized cover images for all platforms:

1. Canva: Offers pre-sized templates and a Magic Resizer tool to quickly adapt images for different platforms
2. Adobe Express: Provides social media templates with correct dimensions and premium design assets
3. Snappa: Features drag-and-drop functionality with pre-sized social media templates
4. Creatopy: Offers responsive designs that work across multiple platforms with automatic resizing
5. PicMonkey: Provides easy-to-use templates and photo editing tools

Free Image Editing Resources:

• Kapwing: Quick online image resizer for social media
• GIMP: Free alternative to Photoshop with powerful editing capabilities
• Pixlr: Browser-based image editor with social media templates

Official Resources for Social Media Image Sizes

For the most current information straight from the source, check these official guides:

• Facebook: Meta for Business Help Center
• LinkedIn: Image Specifications for LinkedIn Pages
• X (Twitter): How to Customize Your Profile
• Instagram: Instagram Help Center
• YouTube: Customize Your Channel
• Pinterest: Best Practices for Pinterest Images
• Xing: Adding a Cover Image

Useful Guides and Resources

• Hootsuite’s Social Media Image Sizes Guide (February 2025): Regularly updated with the latest specifications
• Sprout Social’s Image Size Guide: Comprehensive guide with visual examples
• Social Media Image Size Cheat Sheet by Louise Myers: Includes a downloadable PDF reference
• Influencer Marketing Hub’s Ultimate Guide: Detailed explanations with platform-specific tips

Thoughts

Having properly sized cover images across your social media profiles is essential for creating a professional online presence. By following the size guidelines and best practices outlined in this post, you’ll ensure your brand looks polished and consistent across all platforms in 2025.

Remember that social media platforms occasionally update their image size requirements, so it’s good practice to check for updates periodically or whenever you notice display issues with your cover images.

What social media platform do you find most challenging when it comes to cover image sizing? Share your experiences in the comments below!