In SEO (Search Engine Optimization), there is a concept called “E-A-T” which stands for “Expertise, Authoritativeness, and Trustworthiness”.
Google uses E-A-T as one of its many ranking factors to evaluate the quality of content on the web. Websites that consistently produce high-quality content that meets the E-A-T criteria are more likely to rank well in search engine results pages (SERPs).
E-A-T is not a specific algorithm or ranking factor that Google uses, but rather a framework or set of guidelines that Google’s quality raters use to evaluate the quality of content on the web. These quality raters assess the content using E-A-T as a benchmark, and their feedback helps Google improve its search algorithms.
It is especially important for content that falls under the category of YMYL (Your Money or Your Life), which includes content related to health, finance, legal, and other topics that can impact people’s well-being or financial stability. Google holds this type of content to a higher standard because inaccurate or misleading information can have serious consequences.
Building E-A-T for your website or content involves a multi-faceted approach that includes creating high-quality, informative, and engaging content, establishing your expertise and authority in your field, and building trust with your audience through transparency and honesty.
Some specific actions you can take to improve your website’s E-A-T include showcasing the expertise of your content creators, publishing authoritative and accurate content, providing clear and transparent information about your business, and building a positive online reputation through reviews, testimonials, and other forms of social proof.
It’s important to note that E-A-T is just one of many factors that Google uses to determine search rankings, and it’s not the only factor. Other factors that can influence search rankings include content relevance, website speed and performance, user experience, and backlinks.
Just another E, for Experience. 2023 Google wants to see that a content creator has first-hand, real-world experience with the topic discussed. Which means that content and there creators are becoming far more entwined. Further pushing the trend for authoritative quality content for audiences.
So back to a solid author bios, detailed author pages and all relevant links that detail an authors expertise. Thank you! Search is really shifting and things are changing rapidly. Real content is queen or king again :)
Enjoy coding …
BOOKING SOLUTIONS 202x This is my take on a subset of booking, appointment, PMS or… Read More
THE GOAL Create a system cron for WordPress, that is accessible and can be easily… Read More
2024, what's cooking? Slowly getting into the 2024 spirit. 3 projects coming to a close… Read More
Short look back at 2023 This has been a busy and interesting year. I am… Read More
Elementor Pro provides grid containers as an experimental feature. The options provided are limited, when… Read More
Archaeology Travel is an online travel guide for people who enjoy exploring the world’s pasts.… Read More