Home » Development » Analytics » SEO 2023: From EAT to EEAT ?
In SEO (Search Engine Optimization), there is a concept called “E-A-T” which stands for “Expertise, Authoritativeness, and Trustworthiness”.
Google uses E-A-T as one of its many ranking factors to evaluate the quality of content on the web. Websites that consistently produce high-quality content that meets the E-A-T criteria are more likely to rank well in search engine results pages (SERPs).
E-A-T is not a specific algorithm or ranking factor that Google uses, but rather a framework or set of guidelines that Google’s quality raters use to evaluate the quality of content on the web. These quality raters assess the content using E-A-T as a benchmark, and their feedback helps Google improve its search algorithms.
It is especially important for content that falls under the category of YMYL (Your Money or Your Life), which includes content related to health, finance, legal, and other topics that can impact people’s well-being or financial stability. Google holds this type of content to a higher standard because inaccurate or misleading information can have serious consequences.
Building E-A-T for your website or content involves a multi-faceted approach that includes creating high-quality, informative, and engaging content, establishing your expertise and authority in your field, and building trust with your audience through transparency and honesty.
Some specific actions you can take to improve your website’s E-A-T include showcasing the expertise of your content creators, publishing authoritative and accurate content, providing clear and transparent information about your business, and building a positive online reputation through reviews, testimonials, and other forms of social proof.
It’s important to note that E-A-T is just one of many factors that Google uses to determine search rankings, and it’s not the only factor. Other factors that can influence search rankings include content relevance, website speed and performance, user experience, and backlinks.
Just another E, for Experience. 2023 Google wants to see that a content creator has first-hand, real-world experience with the topic discussed. Which means that content and there creators are becoming far more entwined. Further pushing the trend for authoritative quality content for audiences.
So back to a solid author bios, detailed author pages and all relevant links that detail an authors expertise. Thank you! Search is really shifting and things are changing rapidly. Real content is queen or king again :)
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I am a full-stack developer. My expertise include:
I love programming, design and know my way around server architecture as well. I would never feel complete, with one of these missing.
I have a broad range of interests, that’s why I constantly dive into new technologies and expand my knowledge where ever required. Technologies are evolving fast and I enjoy using the latest.
Apart from that, I am a peace loving guy who tries to have people around him that think the same. I truly believe in the principle: “If you help someone, someone will help you, when you need it."