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You might have heard about Structured Data, Schema.org and JSON-LD.  

Search engines read structured data and use it to enhance search engine results. Structured data helps search engines to understand and categorize page content.

Example

This structured data, in JSON-LD format, describes a simple Article.

Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet. But not all structured data endpoints are actually used by Google, Bing or other search engines yet.

Allowed Structured Data

Google provides a detailed overview of structured data allowed and used for search results.

There are basic enhancements you can use, like the Article structured data above. There are also many other more specific uses, like Video, LocalBusiness, Events, FAQ, Job Postings, Recipe and so on. Bing also provides a basic overview, but their documentation is scattered and feels incomplete.

How to integrate Structured Data

If you use a modern CMS, many structured data endpoints are already integrated out of the box (Article, Website, Logo, Person …).

Also modular content management systems often offer additional functionality through plugins, those help integrate structured data directly. Some do it better than others!

But if you really want to dive deep and integrate all those little things, structured data is still far more powerful when added manually. Especially things like events, products, job listings, courses, Q&A can greatly be enhanced by hand.

Alex@portalZINE

Validating Structured Data

Google and Bing offer validation tools for structured data. Both integrate it into their Webmaster Tools. You can also use the JSON-LD Playground to validate the JSON-LD itself or RDFa Play, Structured Data Linter, Facebook Debugger, Schema.org Generator and many other tools.

Need help?

I am a huge structured data fan and have been working with it for years now. I am constantly looking for new supported structured data endpoints, to enhance my own or customer websites & data.

Google constantly updates their documentation and highlights experimental structured data endpoints. Like Speakable for example, that highlights sections of a websites that are best suited for audio playback.

Fresh structured data helps to promote your content and enhance SEO, directly enhancing your discoverability and your search engine position. Your content becomes more meaningful for search engines, making it easier for them to promote it to the right potential user. It also ties into the GO GREEN concept, as you are reducing bounces of your website for users getting offered the wrong content.

Things like recipes and how-tos are already pushed to the top of the search index. A perfect way to promote your website and get noticed.

Have fun using or discovering structured data!

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I signed the Sustainable Web Manifesto a couple of weeks ago. The manifesto perfectly reflects how I have been handling my business and my projects.

I created a special “GO GREEN” subsection to talk about the topic in more detail and give you some more context about the areas I can help you with.

We all share and use the web, just as we all share and live on this planet. This manifesto is a public declaration of a shared commitment to create a sustainable internet.

https://www.sustainablewebmanifesto.com/
  1. CLEAN –  The services we provide and services we use will be powered by renewable energy.
  2. EFFICIENT –  The products and services we provide will use the least amount of energy and material resources possible.
  3. OPEN – The products and services we provide will be accessible, allow for the open exchange of information, and allow users to control their data.
  4. HONEST – The products and services we provide will not mislead or exploit users in their design or content.
  5. REGENERATIVE –  The products and services we provide will support an economy that nourishes people and planet.

“If we embrace sustainability in our work, we can create a web that is good for people and planet.”

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Together with my partners in crime (Dorit & Micha), we have finally opened our own personal online store.

We have been selling our single origin coffees (1st Single Malt Whisky Coffee, Basic – Single Origin Arabica, Kill me Quick Espresso -Single Origin Robusta), teas (Kräuterschorle – Kräutertee, Feuerkieker – Schwarztee) and rum (Fortune Teller – Double Aged Barbados Rum) using the Amazon Marketplace for the past 2 years.

No more Amazon

GreenApe has been a side project for the past years and I never wanted to deal with the maintenance of our own store. But its time to move on and do our own thing. Amazon has removed so many useful features over the years or added a new fee on top of other fees. Even though Amazon provides access to a large amount of customers, for small companies the fees build up quickly.

Our own

With our own store we can finally do bundles, coupons again and better optimized shipping. It will also allow me to better testdrive some new interesting features for my customers ;) Yeah its kind of my new toy or shopping lab! Its fun being able to work on untested new SEO features, structured data, merchant tools, shopping ads and tracking of all of those.

Locations

We have been selling in Germany for the past 2 years, but that might be changing in the future depending how well the new store shapes up :)

If you live in Germany, love good coffee, tee or rum … say Hi!

GreenApe – Makes Your Life Better
Homepage
Shop
Contact us

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Gatsby is a free and open source framework based on React that helps developers build blazing fast websites and apps.

What they have to say

  • Go Beyond Static Websites. Get all the benefits of static websites with none of the limitations. Gatsby sites are fully functional React apps so you can create high-quality, dynamic web apps, from blogs to e-commerce sites to user dashboards.
  • Use a Modern Stack for Every Site. No matter where the data comes from, Gatsby sites are built using React and GraphQL. Build a uniform workflow for you and your team, regardless of whether the data is coming from the same backend.
  • Load Data From Anywhere. Gatsby pulls in data from any data source, whether it’s Markdown files, a headless CMS like Contentful or WordPress, or a REST or GraphQL API. Use source plugins to load your data, then develop using Gatsby’s uniform GraphQL interface.
  • Performance Is Baked In. Ace your performance audits by default. Gatsby automates code splitting, image optimization, inlining critical styles, lazy-loading, and prefetching resources, and more to ensure your site is fast — no manual tuning required.
  • Host at Scale for Pennies. Gatsby sites don’t require servers so you can host your entire site on a CDN for a fraction of the cost of a server-rendered site. Many Gatsby sites can be hosted entirely free on services like GitHub Pages and Netlify.

What I have to say …

While researching some popular static site generation tools, GatsbyJS comes up often. I have played with NuxtJS and Hugo in the past, but what I REALLY like about GatsbyJS is the plugin / modular system. You can build your website with plain-old React and CSS styles, but make your development more efficient by adding node_modules.

Also being able to import any data source with ease, using GraphQL, is amazing. And when it comes to content management, you can easily hook a headless WordPress or Drupal setup into the mix and consume their REST APIs :)

I am not switching my own website to GatsbyJS anytime soon, but its another tool in my toolbox for future project consideration !

There are many tutorials on Youtube about getting started, maybe something to consider for the next freetime testdrive ;) Enjoy …

GatsbyJS @ Github

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Manet is a REST API server which allows capturing screenshots of websites using various parameters.

The Node.js server can use SlimerJS or PhantomJS as headless browser engines.

I have build similar with CasperJS, but this is far better for those that want a simple straight solution.

@GitHub

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A nice set of CSS3 Animations that can be easily used to spice up your design.

The animations can be triggered through Javascript, jQuery and the timings can be tweaked through pure CSS. The package also provides gulp, so that you can tweak every aspect easily.

Demo
Github

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  1. SPRITEOWL is a Photoshop extension that takes over the boring part of working with sprite images and CSS.
    Retrieves x, y, width and height info of all sprite elements
    Exports retina ready PNG files and required media queries of your Photoshop sprite file
    Supports preprocessors LESS, SASS/SCSS & Stylus
    Spriteowl
  2. CSSOWL is a mixin library that works with Spriteowl.
    LESS, SASS/SCSS & Stylus support
    Open source
    Cssowl

Two tools that can enhance your workflow immensely. Enjoy!

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Since I started in 2002, all iterations of portalZINE have been pure english content websites. You can read about the why on my services page.

I had potential customers in Germany complain about that a lot over the past few years. But your own website often suffers, while your customers get all the attention. That is how it is and how it should be!

Creating Multi – Language websites has been part of my services & portfolio for years, with an extreme application setup handling 13 languages in 2014 for the soccer world cup.

Multi-Language setups have come a long way and it was time to showcase that on my own setup as well. Not only to calm those potential customers, but to testdrive new functionality and possibilities on my own setup. portalZINE has always been my testlab for stability and new feature sets.

Most of my static pages are available in English and German now, the blog itself will remain pure English.

Need help setting up a multi language website, get in touch!

Cheers
Alex

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Visbug is an amazing new browser extension that allows you to do a visual inspection of your website in development.

What they have to say about their tool and capabilities

  • Point, click & tinker
  • Edit or style any page, in any state, like it’s an artboard
  • Hover inspect styles, accessibility and alignment
  • Nitpick layouts & content, in the real end environment, at any device size
  • Leverage adobe/sketch skills
  • Edit any text, replace any image (hi there copywriters, ux writers, pms)
  • Design within the chaos: use production or prototypes and the odd states they produce, as artboards and design opportunities
  • Design while simulating latency, i18n, media queries, platform constraints, CPUs, screensize, etc
  • Make more decisions on the front end of your site/app (a11y, responsive, edge cases, etc)
  • No waiting for developers to expose their legos, just go direct and edit the end state (regardless of framework) and execute/test an idea

For Designers & Content Creators

A really nice tool for designers & content creators, helping them to optimize the look and feel of a website.

The extension is currently available for Chrome, but a Firefox Addon is in development.

Github
Chrome Extension

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svgcleaner has been around for some time and is constantly being optimized! It helps you clean up your SVG files, keeping them free from unnecessary data.

  • Temporary data used by the vector editing application
  • Non-optimal SVG structure representation
  • Unused and invisible graphical elements

Github project.

The GUI application adds batch file processing, decompression & compression and parallel cleaning jobs, GUI application.

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