Together with my partners in crime (Dorit & Micha), we have finally opened our own personal online store.
We have been selling our single origin coffees (1st Single Malt Whisky Coffee, Basic – Single Origin Arabica, Kill me Quick Espresso -Single Origin Robusta), teas (Kräuterschorle – Kräutertee, Feuerkieker – Schwarztee) and rum (Fortune Teller – Double Aged Barbados Rum) using the Amazon Marketplace for the past 2 years.
GreenApe has been a side project for the past years and I never wanted to deal with the maintenance of our own store. But its time to move on and do our own thing. Amazon has removed so many useful features over the years or added a new fee on top of other fees. Even though Amazon provides access to a large amount of customers, for small companies the fees build up quickly.
With our own store we can finally do bundles, coupons again and better optimized shipping. It will also allow me to better testdrive some new interesting features for my customers ;) Yeah its kind of my new toy or shopping lab! Its fun being able to work on untested new SEO features, structured data, merchant tools, shopping ads and tracking of all of those.
We have been selling in Germany for the past 2 years, but that might be changing in the future depending how well the new store shapes up :)
If you live in Germany, love good coffee, tee or rum … say Hi!
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With the keywords defined, we can start with the setup of the campaign.
I am not actually going over each of the options provided by the Adwords interface, but I provide you with an initial and fast first start. The Google Adwords documentation is very detailed and it makes no senses replicating that here.
Continue reading Building up a Google Adwords campaign (2) – Starting the campaign
Which keywords are most relevant to your campaign and are used by people to find your product/service/company?These are also relevant for the keywords that you will be using on the target website itself.
Can also be adjusted in the long run by checking the log and see what search keywords visitors used to reach the website.
Adwords also provides a quality score for keywords, so that you don’t waste your time on underperforming keywords.
Consistency between the landing page content and Adwords keywords is important. Quality search results are awarded with a higher quality score by Google. Continue reading Building up a Google Adwords campaign (1) – Research