With the keywords defined, we can start with the setup of the campaign.
I am not actually going over each of the options provided by the Adwords interface, but I provide you with an initial and fast first start. The Google Adwords documentation is very detailed and it makes no senses replicating that here.
Continue reading Building up a Google Adwords campaign (2) – Starting the campaign
Which keywords are most relevant to your campaign and are used by people to find your product/service/company?These are also relevant for the keywords that you will be using on the target website itself.
Can also be adjusted in the long run by checking the log and see what search keywords visitors used to reach the website.
Adwords also provides a quality score for keywords, so that you don’t waste your time on underperforming keywords.
Consistency between the landing page content and Adwords keywords is important. Quality search results are awarded with a higher quality score by Google. Continue reading Building up a Google Adwords campaign (1) – Research