Home » Development » Adwords » Building up a Google Adwords campaign (1) – Research
Which keywords are most relevant to your campaign and are used by people to find your product/service/company?These are also relevant for the keywords that you will be using on the target website itself.
Can also be adjusted in the long run by checking the log and see what search keywords visitors used to reach the website.
Adwords also provides a quality score for keywords, so that you don’t waste your time on underperforming keywords.
Consistency between the landing page content and Adwords keywords is important. Quality search results are awarded with a higher quality score by Google.
Which keywords are used by other companies / products in the same field (http://www.ispionage.com/) ?[/text-with-icon][text-with-icon icon_type=”font_icon” icon=”icon-search” color=”Extra-Color-1″]
Who are you targeting, what do people say about your brand / product / company already ?
Once you have defined these key corners of your campaign, you can move forward and actually setup your campaign in Google Adwords.
More on this, in the next small article.
Alexander Gräf
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I am a full-stack developer. My expertise include:
I love programming, design and know my way around server architecture as well. I would never feel complete, with one of these missing.
I have a broad range of interests, that’s why I constantly dive into new technologies and expand my knowledge where ever required. Technologies are evolving fast and I enjoy using the latest.
Apart from that, I am a peace loving guy who tries to have people around him that think the same. I truly believe in the principle: “If you help someone, someone will help you, when you need it."