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AD Performance is your agency for professional web design,
highly profitable online marketing & sales consulting.

I helped redesign and shape the new look & feel. Lars Haupt knows his way around Elementor, that is why it was used to build out the complete website.

Logo was designed by me, Videos and Images optimized and a couple of specific plugins setup and integrated.

I wish Lars Haupt best of luck with his new home on the web!

AD Performance

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21. December 2019

Merry Christmas

Time to slow down and enjoy some time with family & friends.


I heard the bells on Christmas Day
Their old, familiar carols play,
And wild and sweet
The words repeat
Of peace on earth, good-will to men!

“Christmas Bells” by Henry Wadsworth Longfellow

All the best wishes.

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You might have heard about Structured Data, Schema.org and JSON-LD.  

Search engines read structured data and use it to enhance search engine results. Structured data helps search engines to understand and categorize page content.

Example

This structured data, in JSON-LD format, describes a simple Article.

Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet. But not all structured data endpoints are actually used by Google, Bing or other search engines yet.

Allowed Structured Data

Google provides a detailed overview of structured data allowed and used for search results.

There are basic enhancements you can use, like the Article structured data above. There are also many other more specific uses, like Video, LocalBusiness, Events, FAQ, Job Postings, Recipe and so on. Bing also provides a basic overview, but their documentation is scattered and feels incomplete.

How to integrate Structured Data

If you use a modern CMS, many structured data endpoints are already integrated out of the box (Article, Website, Logo, Person …).

Also modular content management systems often offer additional functionality through plugins, those help integrate structured data directly. Some do it better than others!

But if you really want to dive deep and integrate all those little things, structured data is still far more powerful when added manually. Especially things like events, products, job listings, courses, Q&A can greatly be enhanced by hand.

Alex@portalZINE

Validating Structured Data

Google and Bing offer validation tools for structured data. Both integrate it into their Webmaster Tools. You can also use the JSON-LD Playground to validate the JSON-LD itself or RDFa Play, Structured Data Linter, Facebook Debugger, Schema.org Generator and many other tools.

Need help?

I am a huge structured data fan and have been working with it for years now. I am constantly looking for new supported structured data endpoints, to enhance my own or customer websites & data.

Google constantly updates their documentation and highlights experimental structured data endpoints. Like Speakable for example, that highlights sections of a websites that are best suited for audio playback.

Fresh structured data helps to promote your content and enhance SEO, directly enhancing your discoverability and your search engine position. Your content becomes more meaningful for search engines, making it easier for them to promote it to the right potential user. It also ties into the GO GREEN concept, as you are reducing bounces of your website for users getting offered the wrong content.

Things like recipes and how-tos are already pushed to the top of the search index. A perfect way to promote your website and get noticed.

Have fun using or discovering structured data!

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I signed the Sustainable Web Manifesto a couple of weeks ago. The manifesto perfectly reflects how I have been handling my business and my projects.

I created a special “GO GREEN” subsection to talk about the topic in more detail and give you some more context about the areas I can help you with.

We all share and use the web, just as we all share and live on this planet. This manifesto is a public declaration of a shared commitment to create a sustainable internet.

https://www.sustainablewebmanifesto.com/
  1. CLEAN –  The services we provide and services we use will be powered by renewable energy.
  2. EFFICIENT –  The products and services we provide will use the least amount of energy and material resources possible.
  3. OPEN – The products and services we provide will be accessible, allow for the open exchange of information, and allow users to control their data.
  4. HONEST – The products and services we provide will not mislead or exploit users in their design or content.
  5. REGENERATIVE –  The products and services we provide will support an economy that nourishes people and planet.

“If we embrace sustainability in our work, we can create a web that is good for people and planet.”

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ConCoquo is a local cooking – school. Klaus Walter is a dedicated chef, who has been teaching for more than 15 yeas. Anyone can book one of the courses for himself, as a gift or for a group of people.

I helped update the websites design for 2020, updated the course listing and booking / contact integration. The new backend offers easy course and event creation now.

The website has new structured data for each offered cooking event, providing more food for the search giants!

What Klaus Walter has to say: “During our cooking evenings, you will experience how high-quality foods are transformed into a star-level menu. In a relaxed atmosphere I pass on tips and tricks of the star kitchen and you will see how well the dishes can be cooked at home. At the long table in the kitchen we enjoy the jointly cooked menu to which I recommend you the wine from my wine cellar. You can choose a cooking evening from the dates below.”

Concept & Design by GREENTONIC

ConCoquo – Kochschule Klaus Walter

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The most important aspect of a modern website, beside its unique design, is size & speed, as most of the traffic is consumed by mobile visitors. GREENTONIC and I help customers to build modern websites, that are slim, fast, sustainable, while still integrating all that the modern web has to offer.

GREENTONIC‘s key concept is sustainability, which encompasses consulting, concept, design and implementation. I have a close relationship with the agency and have done a couple of projects with and for them.

GO GREEN – Fakten und Wissen zu energieeffizienten Websites

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Together with my partners in crime (Dorit & Micha), we have finally opened our own personal online store.

We have been selling our single origin coffees (1st Single Malt Whisky Coffee, Basic – Single Origin Arabica, Kill me Quick Espresso -Single Origin Robusta), teas (Kräuterschorle – Kräutertee, Feuerkieker – Schwarztee) and rum (Fortune Teller – Double Aged Barbados Rum) using the Amazon Marketplace for the past 2 years.

No more Amazon

GreenApe has been a side project for the past years and I never wanted to deal with the maintenance of our own store. But its time to move on and do our own thing. Amazon has removed so many useful features over the years or added a new fee on top of other fees. Even though Amazon provides access to a large amount of customers, for small companies the fees build up quickly.

Our own

With our own store we can finally do bundles, coupons again and better optimized shipping. It will also allow me to better testdrive some new interesting features for my customers ;) Yeah its kind of my new toy or shopping lab! Its fun being able to work on untested new SEO features, structured data, merchant tools, shopping ads and tracking of all of those.

Locations

We have been selling in Germany for the past 2 years, but that might be changing in the future depending how well the new store shapes up :)

If you live in Germany, love good coffee, tee or rum … say Hi!

GreenApe – Makes Your Life Better
Homepage
Shop
Contact us

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These are 2 OnePagers announcing the upcoming redesign for 2020. The current site runs on GetSimple CMS. Design by GREENTONIC.

I created a separate template for the introduction pages, keeping the rest of the website completely untouched. More to come next year!

Gartengestaltung Germann
Plan Germann

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