Home » Development » Analytics
Together with my partners in crime (Dorit & Micha), we have finally opened our own personal online store.
We have been selling our single origin coffees (1st Single Malt Whisky Coffee, Basic – Single Origin Arabica, Kill me Quick Espresso -Single Origin Robusta), teas (Kräuterschorle – Kräutertee, Feuerkieker – Schwarztee) and rum (Fortune Teller – Double Aged Barbados Rum) using the Amazon Marketplace for the past 2 years.
GreenApe has been a side project for the past years and I never wanted to deal with the maintenance of our own store. But its time to move on and do our own thing. Amazon has removed so many useful features over the years or added a new fee on top of other fees. Even though Amazon provides access to a large amount of customers, for small companies the fees build up quickly.
With our own store we can finally do bundles, coupons again and better optimized shipping. It will also allow me to better testdrive some new interesting features for my customers ;) Yeah its kind of my new toy or shopping lab! Its fun being able to work on untested new SEO features, structured data, merchant tools, shopping ads and tracking of all of those.
We have been selling in Germany for the past 2 years, but that might be changing in the future depending how well the new store shapes up :)
If you live in Germany, love good coffee, tee or rum … say Hi!
GreenApe – Makes Your Life BetterHomepageShopContact us
“Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet, on web pages, in email messages, and beyond.”
This shared vocabulary from Google, Bing and Yahoo helps to understand your content!
This shows how to associate your logo with your organization.
Nice list of tools that will make your life easier, creating meaningful and beautiful data visualizations.
Structure opened its doors a couple of days ago.
Structure offers a simple and powerful IoT cloud platform for developing the next generation of connected experiences. They offer device management with robust data visualization that reacts in real-time.
They have a nice drag & drop workflow interface that allows you to forward data coming in, combine data or just store it.
I will be testing a builder kit with the platform, that includes the Adafruit Feather Huzzah, which offers native Wifi connectivity. My Raspberry Pi’s will also find their way into the system. The platform allows to consume REST Apis as well, that will make it even more fun to build something unique.
If you are interested in IoT, you should really check it out. Its free :)
Structure / Adafruit Feather Huzzah
Nice set of Google Analytics helper plugins.
Riveted is measuring the amount of time users are actively engaged (e.g., clicking, scrolling, using the keyboard) and then reporting the data to Google Analytics in frequent intervals. GitHub
Scroll Depth is a small Google Analytics plugin that lets you measure how far users are scrolling. GitHub
Screentime is a small tool that helps you start thinking of your website traffic in terms of time instead of hits (pageviews, visits, etc). You can define areas of the page, called Fields, and then Screentime will keep track of how much time each Field is on screen for. GitHub
Depending on your budget, that might not always be an option and not always needed.
To the rescue comes ErrorBoard, that provides a basic interface to track window.onerror events. Requires Node.js, NPM and a free port.
Here the window.onerror, how I set it up for now:
With inline content being loaded via ajax, you are loosing a lot of interesting usage data. These can be tracked using Google Analytics Events or by sending a Pageview.
The above allows to automate tracking by attaching simple classes and use HTML5 data attributes to assign category, action and label. Direct tracking is also possible. Lets split it up :)
This monitors links with the class .trackEVENT attached and fills the event data using HTML5 data attributes. All attributes have default values assigned.
A possible link would look like this:
The sendEvent function than sends this to Google Analytics.
Much simpler, this just gets the element text and submits the click as a new Pageview. The label gets the pagename attached and the actual page url is constructed from the label. The sendPageview function than sends this to Google Analytics.
Really simple and effective way within a simple OnePager or a bigger web application. BTW I am using delegation to make sure that also links within AJAX content can be tracked.
The current Google Analytics Dashboard for WordPress integrates no Opt-Out to disable tracking, which is required in Europe. Here is a workaround for that.
Paste this into your theme function.php.
Then add this to your data privacy document:
Compressing your content saves bandwidth and improves render time, particular on devices with slow internet connections. Compression allows your web server to provide smaller file sizes that load faster for your visitors. Compression of your HTML and CSS files with gzip typically saves around 50 to 70 % of the file size.
A good candidate is the WP Far Future Expiration Plugin ,which not only activates GZIP compression but adds file expiration for various static file types.
Check speed improvement before and after