With inline content being loaded via ajax, you are loosing a lot of interesting usage data. These can be tracked using Google Analytics Events or by sending a Pageview.
LETS SHOW IT ALL FIRST
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(function($) { track = { config:{ pageName : "Your Page", eventSelector : ".trackEvent a, .trackEvent", pageviewSelector : ".trackPage a, .trackPage", }, init : function(){ $("body").delegate(this.config.eventSelector ,"click", function(){ // Navigation / Readmore / Apply / FAQ / Contact / Share var cat = $(this).attr("data-track-cat") || "Navigation"; var action = $(this).attr("data-track-action") || "Click"; var label = $(this).attr("data-track-label") || $(this).text() ; this.sendEvent(cat, action, label); }); $("body").delegate(this.config.pageviewSelector, "click", function(){ var label = $(this).text() +" - "+ this.config.pageName var page = "/"+label.split(' ').join('-').toLowerCase()+"/"; this.sendPageview(page,label); }); }, sendEvent: function(cat, action, label){ ga('send', 'event', { 'eventCategory' : cat , 'eventAction' : action, 'eventLabel' : label, 'eventValue' : 1 }); }, sendPageview : function(page,label){ ga('send', { 'hitType': 'pageview', 'page' : page , 'title' : label }); } }; /* INIT */ track.init(); })(jQuery); |
The above allows to automate tracking by attaching simple classes and use HTML5 data attributes to assign category, action and label. Direct tracking is also possible. Lets split it up :)
EVENT TRACKING INIT
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$("body").delegate(".trackEvent a, .trackEvent","click", function(){ // Navigation / Readmore / Apply / FAQ / Contact / Share var cat = $(this).attr("data-track-cat") || "Navigation"; var action = $(this).attr("data-track-action") || "Click"; var label = $(this).attr("data-track-label") || $(this).text() ; this.sendEvent(cat, action, label); }); |
This monitors links with the class .trackEVENT attached and fills the event data using HTML5 data attributes. All attributes have default values assigned.
A possible link would look like this:
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<a href="#" class=".trackEvent" data-track-cat="Subscribe" data-track-action="View" data-track-label="All my news!">Subscribe to my news!</a> |
The sendEvent function than sends this to Google Analytics.
PAGEVIEW TRACKING
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$("body").delegate(".trackPage a, .trackPage", "click", function(){ var label = $(this).text() +" - "+ this.pageName var page = "/"+label.split(' ').join('-').toLowerCase()+"/"; this.sendPageview(page,label); }); |
Much simpler, this just gets the element text and submits the click as a new Pageview. The label gets the pagename attached and the actual page url is constructed from the label. The sendPageview function than sends this to Google Analytics.
DIRECT USE
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track.sendEvent(cat, action, label); track.sendPageview(page, label); |
Really simple and effective way within a simple OnePager or a bigger web application. BTW I am using delegation to make sure that also links within AJAX content can be tracked.
