Home » Development » Analytics » Google Analytics Custom Event Tracking – jQuery
With inline content being loaded via ajax, you are loosing a lot of interesting usage data. These can be tracked using Google Analytics Events or by sending a Pageview.
The above allows to automate tracking by attaching simple classes and use HTML5 data attributes to assign category, action and label. Direct tracking is also possible. Lets split it up :)
This monitors links with the class .trackEVENT attached and fills the event data using HTML5 data attributes. All attributes have default values assigned.
A possible link would look like this:
The sendEvent function than sends this to Google Analytics.
Much simpler, this just gets the element text and submits the click as a new Pageview. The label gets the pagename attached and the actual page url is constructed from the label. The sendPageview function than sends this to Google Analytics.
Really simple and effective way within a simple OnePager or a bigger web application. BTW I am using delegation to make sure that also links within AJAX content can be tracked.
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