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I helped redesign and shape the new look & feel. Lars Haupt knows his way around Elementor, that is why it was used to build out the complete website.

Logo was designed by me, Videos and Images optimized and a couple of specific plugins setup and integrated.

I wish Lars Haupt best of luck with his new home on the web!

AD Performance

You might have heard about Structured Data, Schema.org and JSON-LD.  

Search engines read structured data and use it to enhance search engine results. Structured data helps search engines to understand and categorize page content.

Example

This structured data, in JSON-LD format, describes a simple Article.

Schema.org is a collaborative, community activity with a mission to create, maintain, and promote schemas for structured data on the Internet. But not all structured data endpoints are actually used by Google, Bing or other search engines yet.

Allowed Structured Data

Google provides a detailed overview of structured data allowed and used for search results.

There are basic enhancements you can use, like the Article structured data above. There are also many other more specific uses, like Video, LocalBusiness, Events, FAQ, Job Postings, Recipe and so on. Bing also provides a basic overview, but their documentation is scattered and feels incomplete.

How to integrate Structured Data

If you use a modern CMS, many structured data endpoints are already integrated out of the box (Article, Website, Logo, Person …).

Also modular content management systems often offer additional functionality through plugins, those help integrate structured data directly. Some do it better than others!

But if you really want to dive deep and integrate all those little things, structured data is still far more powerful when added manually. Especially things like events, products, job listings, courses, Q&A can greatly be enhanced by hand.

Alex@portalZINE

Validating Structured Data

Google and Bing offer validation tools for structured data. Both integrate it into their Webmaster Tools. You can also use the JSON-LD Playground to validate the JSON-LD itself or RDFa Play, Structured Data Linter, Facebook Debugger, Schema.org Generator and many other tools.

Need help?

I am a huge structured data fan and have been working with it for years now. I am constantly looking for new supported structured data endpoints, to enhance my own or customer websites & data.

Google constantly updates their documentation and highlights experimental structured data endpoints. Like Speakable for example, that highlights sections of a websites that are best suited for audio playback.

Fresh structured data helps to promote your content and enhance SEO, directly enhancing your discoverability and your search engine position. Your content becomes more meaningful for search engines, making it easier for them to promote it to the right potential user. It also ties into the GO GREEN concept, as you are reducing bounces of your website for users getting offered the wrong content.

Things like recipes and how-tos are already pushed to the top of the search index. A perfect way to promote your website and get noticed.

Have fun using or discovering structured data!

ConCoquo is a local cooking – school. Klaus Walter is a dedicated chef, who has been teaching for more than 15 yeas. Anyone can book one of the courses for himself, as a gift or for a group of people.

I helped update the websites design for 2020, updated the course listing and booking / contact integration. The new backend offers easy course and event creation now.

The website has new structured data for each offered cooking event, providing more food for the search giants!

What Klaus Walter has to say: “During our cooking evenings, you will experience how high-quality foods are transformed into a star-level menu. In a relaxed atmosphere I pass on tips and tricks of the star kitchen and you will see how well the dishes can be cooked at home. At the long table in the kitchen we enjoy the jointly cooked menu to which I recommend you the wine from my wine cellar. You can choose a cooking evening from the dates below.”

Concept & Design by GREENTONIC

ConCoquo – Kochschule Klaus Walter

Together with my partners in crime (Dorit & Micha), we have finally opened our own personal online store.

We have been selling our single origin coffees (1st Single Malt Whisky Coffee, Basic – Single Origin Arabica, Kill me Quick Espresso -Single Origin Robusta), teas (Kräuterschorle – Kräutertee, Feuerkieker – Schwarztee) and rum (Fortune Teller – Double Aged Barbados Rum) using the Amazon Marketplace for the past 2 years.

No more Amazon

GreenApe has been a side project for the past years and I never wanted to deal with the maintenance of our own store. But its time to move on and do our own thing. Amazon has removed so many useful features over the years or added a new fee on top of other fees. Even though Amazon provides access to a large amount of customers, for small companies the fees build up quickly.

Our own

With our own store we can finally do bundles, coupons again and better optimized shipping. It will also allow me to better testdrive some new interesting features for my customers ;) Yeah its kind of my new toy or shopping lab! Its fun being able to work on untested new SEO features, structured data, merchant tools, shopping ads and tracking of all of those.

Locations

We have been selling in Germany for the past 2 years, but that might be changing in the future depending how well the new store shapes up :)

If you live in Germany, love good coffee, tee or rum … say Hi!

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Development today relies on multiple teams, services, and environments all working in unison. A topic that always comes up, when setting up a new development environment: How do we secure important credentials, while not making it too complicated for the rest of the team?

The key when working with version control systems like Git, is to keep any type of credentials out of the versioning system. These can be API keys, database or email passwords.

Even if its a private repository, development environments might change. It can be a simple staging & live website setup you are maintaining.

.env Files for Environment Variables

The simplest way in PHP is to use .env files to store your credentials outside of the public accessible directory structure. So outside the public_html, but still within the reach of the executing environment to read it. Variables are accessible through $_ENV['yourVar'] or getenv("yourVar"), once included in your code.

To make it simple you can use the popular package vlucas/phpdotenv, which reads and imports the file automatically.

Don’t fool yourself, if an attacker finds a way into your system, these variables can be easily read. This is just hiding the file from public access and provides some convenience while developing or sharing code.

Encrypted .env files

Some people propose to encrypt / decrypt environment variables using a secret key. But if an attacker can access your data, he can also find the secret key.

There are some nice packages that offer just that. You have to decide if those fit your ammo.

• The psecio/secure_dotenv library provides an easy way to handle the encryption and decryption of the information in your .envfile. @Github
• johnathanmiller/secure-env-php – Env encryption and decryption library. Prevent committing and exposing vulnerable plain-text environment variables in production environments. The lib provides a nice guided interface to encrypt your .env file. @Github
• beyondcode/laravel-credential – Add encrypted credentials to your Laravel production environment. You can edit and encrypt using php artisan credentials:edit. @Github

Apache Pull – setting environment variables

The Apache2 environment variables are set in the /etc/apache2/envvars file. These variables are not the same as the environment variables of your Linux system; they are stored and manipulated in an internal Apache structure.

The /etc/apache2/envvars file holds variable definitions such as APACHE_LOG_DIR (the location of Apache log files), APACHE_PID_FILE (the Apache process ID), APACHE_RUN_USERS (the user that run Apache, by defaultwww-data), etc.

You can open and modify this file in a text editor of your choice. This is nice, but far from simple and requires a server restart. This is something which helps you when hardening security on a live deployed setup.

There are dynamic approaches, but you can do some research for that yourself :) Skipped that rabbit hole for now …

Infrastructure Secret Management

Handling secrets completely detached is another possibility. This is surely an overkill for most cases, but using an Infrastructure Secret Management concept might be worth looking into, if you are working on bigger scale projects that involve multiple development teams and setups. These services also often deal with secret rotation.

HashiCorp Vault – “Vault is a tool for securely accessing secrets. A secret is anything that you want to tightly control access to, such as API keys, passwords, certificates, and more. Vault provides a unified interface to any secret, while providing tight access control and recording a detailed audit log.”

You can deploy your own vault on your own infrastructure or test out a hosted version, which is free for Open Source projects. HashiCorp Vault

You will find a bunch of Hashicorp related packages that will help you to integrate a vault into your project workflow (scmrus/php-vault-env , poc-webapp-vault).

While this is nice, you will need to cache / store credentials somewhere, as you don’t want to query the vault on every single access.

The Hashicorp Vault is not the only Infrastructure Secret Management solution. There is a nice Github Gist that lists other solutions and a nice feature matrix.

Amazon also provides a solution called AWS Secrets Manager, which makes a lot of sense, when you build and deploy on AWS already :)

What a rabbit hole, once you start researching solutions :)
Have fun …