With the keywords defined, we can start with the setup of the campaign.
I am not actually going over each of the options provided by the Adwords interface, but I provide you with an initial and fast first start. The Google Adwords documentation is very detailed and it makes no senses replicating that here.
Adwords provides multiple options to target your keywords in searches. For a first campaign I would suggest starting with an “exact match” setup.
5-10 exact and focused keywords should be enough to get you started. Those should be keywords people are most likely to search for. These keywords will be used for exact searches, which means the ad will only show if the exact keyword is used.
Adwords allows you to group your keywords for better tracking later on.
Group different keywords by:
Monitor your campaign and eliminate keywords that are not being used and expand on the rest of them.
It makes no sense to keep keywords that underperform and do not help your conversion rate.
Think about who you plan to target with your ads. Is your campaign targeting the whole world, countries, languages or are any other things relevant. Think about how you want to group your ads.
All of these points help to better target your ads and organize your keywords.
Now that you have setup and defined your keywords, we will talk about the ad copy itself in our next article.
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