Structured Data, Microdata, Rich Snippet Links

Just a couple of links that deal with the usage or testing of structured data.

Structured data is not yet relevant for content rankings, but that might change in the future (Hangout).

“Structured data markup” is a standard way to annotate your content so machines  can understand and categorize it. Proper usage elevates the way data is displayed on Google Search, Facebook, Twitter, Pinterest and many others, when one of your content links is posted there.

INTEGRATION

• Microdata Specification
• JSON-LD (A JSON-based format to serialize Linked Data)
• Microdata to RDF (RDFa)
• Microformats
• Schema.org
• Google Rich Snippets
• Facebook – The Open Graph protocol

MEDIA

• The Knowledge Graph and You

TESTING

• Google Structured Data Testing Tool
• Facebook Open Graph Debugger
• Structured Data Linter
• Microformats Tools

Really looking forward to the JSON-LD integration :)

<script type="application/ld+json">

{
  "@context": "http://schema.org/",

  "@type": "Product",

  "name": "Executive Anvil",

  "image": "http://www.example.com/anvil_executive.jpg",

  "description": "Sleeker than ACME's Classic Anvil, the Executive Anvil is perfect for the business traveler looking for something to drop from a height.",

  "mpn": "925872",

  "brand": {

    "@type": "Thing",

    "name": "ACME"

  },

  "aggregateRating": {

    "@type": "AggregateRating",

    "ratingValue": "4.4",

    "reviewCount": "89"

  },

  "offers": {

    "@type": "Offer",

    "priceCurrency": "USD",

    "price": "119.99",

    "priceValidUntil": "2020-11-05",

    "itemCondition": "http://schema.org/UsedCondition",

    "availability": "http://schema.org/InStock",

    "seller": {

      "@type": "Organization",

      "name": "Executive Objects"

    }

  }

}
</script>

 

Enjoy coding …