When you look at Youtube, Twitter, certain Facebook groups and even some software companies, they are all building up fear for the upcoming / in-progress Google „Helpful Content“ algorithm update.

WHAT IS IT?

– Our “helpful content update” launching next week will better surface original, helpful content made by people, for people, rather than content made primarily to gain search traffic. It’s part of a broad effort to show more unique, authentic info in results – Google SearchLiaison@Twitter

WHEN IS IT HAPPENING?

Its happening as I write this and its about time!

The goal of this update is to rank websites that publish original and unique content. Content written by real writers and not AIs.

This also downgrades websites, that write about content that is not relevant to their core expertise. So no more content domain dominance, by posting about every possible content angle to lure visitors in.

Also old content, when not updated regularly, will loose prominence.

This all is a plus for the enduser and knowledge seeker. Google has been preparing for this for years now and its not happening suddenly.

Structured data gained more and more importance over the past few years. Google is finally using it to cleanup search!

HOW GOOD WILL IT BE?

Hard to tell. But change was needed! There are so many underrated websites out there, that deliver quality content, but never got a chance to bubble up or shine :) This will hopefully get us better search results and better quality control.

LOOKING FORWARD TO THE RESULTS!
Keep on breathing …. ALEX